Sustainability as an innovation and business propeller: 5 key steps of green transformation
There’s no question that sustainable development can only be achieved when different sectors truly invest in a shared blueprint for peace and prosperity for people and the planet [1]. Notwithstanding, many companies are still convinced that becoming more environmentally-friendly would require accepting added costs without short-term financial benefits, what could wear their net profits down […]
Leading sustainable innovation: the 5 P’s to succeed
More and more, consumers have strong sustainability expectations from the products and services they acquire (e.g. sustainable agriculture programs, ethical audits, recycling rates, sustainable packaging, low water consumption, energy reduction, etc.). Although these can be seen by many as possible roadblocks for business, it provides forefront companies with outstanding opportunities to engage and collaborate in […]
Co-creation: how to deploy the power of partnerships to propel game-changing innovation and tackle sustainability issues?
Over the years, corporations have heavily relied on their R&D departments to drive and protect product innovation. Sustainability issues have predominantly been addressed through traditional and controlled technological advancements. In more recent years, this approach has become insufficient to meet the new market reality, which shows an increasing customer-centricity demand including cross-business concerns. In light […]
Bridging the gap between the CSR/ESG targets and the new business models for sustainability: the alignment challenge!
Over the past decades, many corporations have long performed some form of corporate social responsibility (CSR) which is defined by Primavera et al. as “initiatives either voluntary or legally mandated designed to have a positive environmental or sustainable development impact” [1]. Nowadays, there is an increasing demand to reshape the old CSR targets to deliver clear business results by […]